OK, so the title of this blog is a common misquote of "If you build it, he will come", referring to Shoeless Joe Jackson. However, in the movie, Terrance Mann does say, "Ray, people will come Ray. They'll come to Iowa for reasons they can't even fathom."
Mann's pronouncement is a true reflection of the extreme version of the position many writers take. "What you have to say is valuable. If you learn to use your own voice to reveal the truth you carry, then people will be attracted to your writing. Yes, you will need skills and likely help to polish and publish what you produce. Polishing and publishing are usually critical aspects of making your voice heard, but first, you need to discover and hone your true voice. What you do not want to try to do is figure out what people want to read and twist yourself into an unnatural shape to accommodate that. You will likely fail. You almost certainly will be dissatisfied."
The other point of view is quite business-y: "Figure out your target market and how you skills match up. Do that."
It may be that the reality of writing as a blend of some version of these two, but that is seldom clear to the new writer overhearing these debates. The passion on each side makes it sound like either-or.
Whatever you decide is best for you, there are in-between choices I think
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